Our privacy policy

Thank you for visiting our website. We are aware of the importance of processing personal data for you as the users concerned. That is why we comply with all relevant legal requirements. The protection of your privacy is of the utmost importance to us. We process your personal data in compliance with the General Data Protection Regulation and the national data protection regulations.
With the following declaration, we inform you about the processing of personal data and the rights to which you are entitled when using our website.
Attention - from now on we will switch to "formal" and use your first name.

Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit our website.

Data collection on our website

Who is responsible for data collection on this website?
wunschlösung GmbH
Wagnergasse 8
07743 Jena
Local court Jena | HRB 511069 |
Managing directors: Simon Brandl, Jan Christian Waitschies

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form.
Other data is collected automatically by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter our website.

Purposes of processing

Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyze your user behavior.

Your rights

You have the right - in some cases under certain conditions - to request information about the processing of your data free of charge and to receive a copy of your personal data. Among other things, you can request information about the purposes of the processing, the categories of personal data being processed, the recipients of the data (if a transfer takes place), the duration of the storage or the criteria for determining the duration;
to rectify your data. If your personal data is incomplete, you have the right to complete the data, taking into account the purposes of the processing;
to have your data erased or blocked. Reasons for the existence of a right to erasure/blocking may include the withdrawal of consent on which the processing is based, the data subject objects to the processing, the personal data has been processed unlawfully;
to have the processing restricted;
object to the processing of your data;
to withdraw your consent to the processing of your data for the future and
complain to the competent supervisory authority about unlawful data processing.

Analysis tools and tools from third-party providers

When you visit our website, your surfing behavior may be statistically evaluated. This is mainly done using cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information on this in the following privacy policy.
You can object to this analysis. We will inform you about the objection options in this privacy policy.

General notes and mandatory information

Definitions of terms:

This privacy policy uses the terms used in the General Data Protection Regulation (GDPR).

"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

"Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

"Restriction of processing" is the marking of stored personal data with the aim of restricting its future processing.

"Profiling" means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

"Pseudonymization" means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

"filing system" means any structured set of personal data which are accessible according to specific criteria, whether centralized, decentralized or dispersed on a functional or geographical basis

"Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

"Processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

"Recipient" means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.

"Third party" means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

"Consent" means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

Name and contact details of the controller

This privacy policy applies to data processing by
wunschlösung GmbH
Wagnergasse 8
07743 Jena
Local Court Jena | HRB 511069 |
Managing directors: Simon Brandl, Jan Christian Waitschies

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Collection and processing of personal data, purpose of processing

You can visit our website anonymously without telling us who you are.
When you visit our website, we automatically collect and store information that your browser transmits to us in the server log files. This is

Date and time of access
IP address of the requesting computer
the address of the last page you visited, from which you followed to the current page (referrer URL)
Browser type and version
the operating system used

Legal basis for the processing

Your data is processed on the following legal bases:

Your consent pursuant to Art. 6 para. 1 lit. a) GDPR,
for the performance of a contract with you pursuant to Art. 6 para. 1 lit. b) GDPR,
for the fulfillment of legal obligations pursuant to Art. 6 para. 1 lit. c) GDPR or
for a legitimate interest in accordance with Art. 6 para. 1 lit. f) GDPR.
This data will not be merged with other data sources.

Contact form

If you send us a message via the contact form, it is necessary to provide a valid telephone number so that we can answer the request and know who it is from. Further information can be provided voluntarily. If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.
The data entered in the contact form is therefore processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. All you need to do is send us an informal email. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.
We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Mandatory statutory provisions - in particular retention periods - remain unaffected.

Forwarding of personal data

Your data will not be passed on to third parties without your express consent.


This website uses so-called cookies. A cookie is a text file with an identification number that is transmitted to the user's computer together with the other data actually requested when the website is used and stored there. The file is stored there for later access and serves to authenticate the user. As cookies are simple files and not executable programs, they pose no danger to the computer. Depending on the settings selected by the user, the Internet browser automatically accepts cookies. However, this setting can be changed and the storage of cookies deactivated or set in such a way that the user is notified as soon as a cookie is set. However, if the use of cookies is deactivated, some functions of the website may not be available or may only be available to a limited extent. You can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Cookies that are already active can be deleted at any time via an Internet browser or other software programs. We may work together with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard disk when you visit our website (third-party cookies). If we work together with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following paragraphs.

We use the following types of cookies:

First-party cookies: First-party cookies are transmitted by the platform you have just visited.
Third-party cookies (so-called third-party cookies): Third-party cookies are cookies that are transmitted by a provider other than the platform visited by the user. If a user accesses a platform and another entity transmits a cookie through this platform, this is a third-party cookie.
Strictly necessary cookies: These cookies are essential in order to enable you to move around the Platform and use its features, such as accessing secure areas of the Platform. Without them, certain services cannot be provided, such as displaying content customized for your computer or device.
Performance cookies: These cookies collect information about how visitors use the Platform, e.g. which pages are accessed most frequently and whether they receive error messages from websites. However, these cookies do not collect any information about the visitor's identity. All information these cookies collect is aggregated and therefore anonymous. They are only used to optimize the platform.
Functionality cookies: These cookies allow the Platform to remember choices you make (such as language preferences and your region) and provide you with enhanced, more personal features. They can also be used to remember your preferences for text size, font and other customizable parts of the website. They can also be used to provide services you have requested, such as displaying a video or the comment function within a blog. The information that these cookies collect can be anonymized. Your browsing activity cannot be tracked on other platforms.

Web analysis


This website uses a Matomo server operated by wunschlösung for the statistical analysis of visitor numbers to the website.
No cookies are used for this purpose; user identification is carried out temporarily via anonymized IP addresses (16 bytes) and the user agent.
Personal data is not collected.
No data is passed on to third parties.

Click on the corresponding checkbox in the cookie area to deactivate data collection via Matomo. This sets an opt-out cookie that suppresses the transmission of data to Matomo. Please note that this must be repeated after deleting cookies or changing the browser or end device.

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. ("Google") The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

An opt-out cookie is set to prevent the future collection of your data when you visit this website: https://support.google.com/analytics/answer/6004245?hl=de.

You can find more information on terms of use and data protection at http://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies.

Please note that on this website Google Analytics has been extended by the code "anonymizeIp" in order to ensure an anonymized collection of IP addresses (so-called IP masking).
We have concluded a contract with Google for commissioned data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
In order to ensure sufficient data security when submitting forms, we use the reCAPTCHA service from Google Inc. in certain cases. This is primarily used to distinguish whether the input is made by a natural person or abusively by machine and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google. The deviating data protection regulations of Google Inc. apply here. Further information on the data protection guidelines of Google Inc. can be found at http://www.google.de/intl/de/privacy or https://www.google.com/intl/de/policies/privacy.

Google Tag Manager

Our website uses the Google Tag Manager. The provider of this service is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This service allows website tags to be managed via an interface.

The Google Tag Manager only implements tags. This means that no cookies are used and no personal data is collected. If a deactivation has been made at domain or cookie level, it will remain in place for all tracking tags if they are implemented with Google Tag Manager.

You can find Google's privacy policy at: https://policies.google.com/privacy/partners?hl=de. Google is certified for the us-European data protection agreement "Privacy Shield". This data protection agreement is intended to ensure compliance with the level of data protection applicable in the EU. All information about Google Tag Manager can be found here: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/.

Google Ads conversion tracking and retargeting

This website uses the remarketing function and conversion tracking of Google Ads, operated by Google Inc ("Google"). This function is used to present interest-based advertisements to visitors to the website as part of the Google advertising network. The website visitor's browser stores so-called "cookies", text files which are stored on your computer and which make it possible to recognize the visitor when he or she visits websites that belong to the Google advertising network. On these pages, the visitor can then be presented with advertisements that relate to content that the visitor has previously accessed on websites that use Google's remarketing function. According to its own information, Google does not collect any personal data during this process. However, if you do not wish to use Google's remarketing function, you can always deactivate it by making the appropriate settings at http://www.google.com/settings/ads. Alternatively, you can deactivate the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.
Further information on Google Remarketing and Google's privacy policy can be found at http://www.google.com/privacy/ads/.

LinkedIn Conversion Tracking and Retargeting

We use the conversion tracking technology and the retargeting function of the LinkedIn Corporation on our website. With the help of this technology, visitors to this website can be served personalized ads on LinkedIn. Furthermore, the possibility arises to create anonymous reports on the performance of the advertisements as well as information on website interaction. For this purpose, the LinkedIn Insight tag is embedded on this website, which establishes a connection to the LinkedIn server if you visit this website and are logged into your LinkedIn account at the same time. In the privacy policy of LinkedIn at https://www.linkedin.com/legal/privacy-policy you will find more information on data collection and data use, as well as the options and rights to protect your privacy. If you are logged in to LinkedIn, you can deactivate the data collection at any time using the following link: https://www.linkedin.com/psettings/enhanced-advertising.