Specialised marketplaces for your needs
On the way to your dream marketplace?
We can help you - whether B2B, B2C or D2C.
Our hybrid approach of ready-to-use modules and individually created features for you and creates the greatest possible freedom and design options.
This project is supported by:
What do you call it?
Marketplace, portal or platform?
The terms are different, but the idea behind them is the same.
You'll need …
Voilà - that's the basic recipe for a marketplace.
But what kind of marketplace do you need?
Marketplace software or custom solutions?
Take the best of both worlds and leave all your options open!
Almost all future marketplace operators are faced with the question at some point: Do I rely on a standard marketplace software like Mirakl, Spryker & Co. or do I rely on a custom solution?
We have been looking for a way to circumvent the disadvantages of both ways and to use their advantages:
No limitations of a standard solution, which cannot all be solved even by customizing (even if marketing claims otherwise).
And at the same time benefit from best practices and be able to go to market quickly.
Configure your desired marketplace setup together with us, with ready-to-use modules and, if necessary, highly specialized components.
And keep the option open to develop your solution further later without the restrictions of standard software.
Learn more in our marketplace webinar!
Do you want to launch a marketplace, but are still fiddling with the design? In the webinar, we'll share our experiences, innovative approaches, and typical pitfalls with you, and we'll also be happy to discuss specific questions. Sign up! Free of charge but guaranteed not for nothing!
Marketplace types
There are several ways to categorize marketplaces. In the following, we would like to give you a few examples. If you want to know more, then visit our webinar!
Categorization by target groups
The target audiences between marketplaces can vary greatly and indicate who the marketplace should be for.
Examples are:
B2B (like Capterra, driviva)
B2C (like Otto & Kaufland Marketplace)
B2C with D2C
C2C (like eBay Kleinanzeigen, Etsy)
hybrid systems (like eBay, Amazon)
Categorization by offer
A wide variety of goods can be offered on marketplaces.
Examples are:
physical products - non-unique (like eBay, Amazon)
physical products - unique (like some products on Etsy)
digital products (like Google Play Store, Apple Store)
services (like Uber, AirBnB)
information / content (like YouTube, Spotify)
Investments (like Kickstarter, Indigogo)
hybrid, arbitrary mixed forms (very rare, but possible with us!)
Categorization by assortment
Vertical: Refers to products that belong to a specific area or category (like Etsy, with a focus on homemade and vintage products).
Horizontal: Offers different goods from different vendors in multiple categories with the goal of reaching as many customers as possible (like Amazon or Alibaba).
Categorization according to management approach
non-curated: Owners are not responsible for reviewing marketplace participants for bid fit or quality. Mostly peer-to-peer.
partially curated: Owners emphasize quality and legal safeguards such as background checks and return policies.
fully curated: Owners intervene in the sales process through, for example, fixed prices and fulfillment assistance.
Your Solution - Freedom & Efficiency
 "Ansatz: Marktplätze zusammensetzen aus Basismodulen und individueller Implementierung")
With an innovative approach of individually implemented features and ready-to-use modules you have full flexibility for your marketplace.
The focus is not on the features of a standard solution, but on your ideas and what your customers want.
Where our ready-to-use modules fit, we use them. Where they don't fit, we create a specific solution. And we do it super efficiently thanks to the wunschlösung code generators.
Features that can be implemented with our hybrid approach
🛒 Products
Products are the heart of many marketplaces. We'll help you even when things get more complicated in the process.
Map digital goods, customizable items, one-offs, used/new goods, or even subscriptions.
Your products work differently? We can do that, too.
🕑 Services
Whether it's expanding your product offering with add-on services, or you want to build a complete marketplace for services: For us, brokering services is an integral part of a good marketplace experience.
📰 Content
Content is king, especially if you're operating in a special niche or communicating products and services that require explanation.
Integrate content in a context- and user-specific way and help customers find the perfect offer.
💬 Communication
Marketplaces thrive on trust and good communication. Create opportunities for exchange between suppliers and customers, offer support, or build entire communities.
Why wunschlösung?
Our Code Generators
With this software, which writes software, we create an individualized and highly resilient framework for your platform. And we do it very fast.
We can then invest the time saved to make your project something special—something that you and your customers will really enjoy using.
Consultation with a sparring partner
We share our expertise, think for ourselves and challenge your ideas instead of programming blindly.
This leads to a better user experience for you and your customers.
It's also more economical, because we avoid problems before they arise.
Our specialized team
Our team of experts has many years of experience in the areas of process optimization & design, frontend & backend development, user experience design and server administration.
Based on a lot of project experience, we guarantee an efficient development process that is tailored to you.
Joint focus on the essentials
We don't fiddle.
We don't customize anything to death, but build high quality solutions.
They scale with your requirements and actively support changing customer needs.
Solving the tough cases is our daily business.
Customers and Partners
Want an example?
The driviva car transfer marketplace
 "driviva - Der Auto-Überführungs-Marktplatz")
We developed a B2B marketplace for a partner in the automotive segment. The platform enables drivers, freight forwarders and clients to trade vehicle transfers and maps 360 degrees of the booking process.
Our services in the project
💬 Consulting
Workshops, requirements and process definition, architecture
💻 Programming
Programming of the platform based on Java & Angular
⛓️ Integration
Factoring service provider aifinyo & logistics platform Speedlog
Customer feedback
"The critical questioning by the team helps to find the best solution - and not only in a technical sense. At times, I have the feeling that the wunschlösung project team understands the business better than some in the industry."
Björn Glaßmacher
Product Owner driviva
PS Team GmbH
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What technology is behind it?
To grow with your business model, your platform must be robust and scalable without losing individuality.
We achieve this efficiently and precisely through the combination of proprietary code generators, Gen-AI, and ready-to-use modules.
Java-based backends form the backbone, modern frontends with Angular or React provide speed and a seamless user experience.
Angular
Modern framework for robust web apps
Java
Programming language for robust online backends
MongoDb
Flexible NoSQL database
Elasticsearch
Search server for fast and intelligent search
Docker
Container-System for hosting applications
AWS
Cloud hosting by Amazon
We combine ready-to-use modules (blue) with custom logic (white dashed) and a custom front-end (green) to create a unique marketplace experience. We can go as deep as we want in the code and swap everything out depending on what works best for you.
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Want more insight?
We give you a brief overview of our in-house code generators. Simon explains in the video how they help us to make your software dreams come true.
 "Symbolbild für Laden externen Inhaltes (Video zu Codegeneratoren)")
Your free platform consultation
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Get to know us. Without any obligations.
We are experts in digital business models with a deep technical understanding and competence and look forward to supporting you in digitization and innovation topics. Make an appointment now for your consultation. Free, but definitely not for nothing.