Digital solutions for your partner management

Partner management has many faces. From seller/vendor management on marketplaces, to the orchestration of partners in an ecosystem, to the maintenance of (integration) partners on a platform or the management of service providers.

For a successful partner network, it is crucial to understand the needs of your partners, your own company and your customers in order to develop solutions together.
We support you in partner search, onboarding and optimization - with best practices and software solutions that connect you and your partners instead of creating data silos and duplication.

A lot of effort and too little benefit?

The cooperation with your partners does not bring the results you and your partners want? Maybe you already have a big "logo collection" on your website, but apart from sending Christmas cards not much happens? Or the work in different tools (CRMs, …) is time-consuming and error-prone?

Does this sound familiar? Our partner management solutions will help you …

… find out how you and your partners can maximize the benefits of your collaboration.
… together with your partners to finally achieve the goals that both sides hope for instead of just exchanging logos.
… to create and monetize actual customer benefits from shared ideas.
… leave the days of poorly maintained CRMs and Excel spreadsheets behind you and avoid duplication of effort.
… make managing your partnerships easy and convenient so you can focus on your mutual clients.

How can we help?

Depending on whether you are just starting out with professional partner management or want to optimize your existing partner management, we support you on two levels:

A customized process

Together with our partner futurebrains, we have established a partner management methodology framework and are continuously developing it together with many companies.
You will benefit from the cross-industry best practices of medium-sized and large companies. You can adapt it to your needs and don't forget any important steps.

The right software support

Based on this, we analyze together which software tools you (and your partners) already use or which functions you need individually or together. From this, we determine what the best solution options are for you, so that the collaboration with your partners is fun and there is no duplication of work.

How does this work in practice?

Achieving together what you can't do alone—there are many good reasons for cooperations, partner networks or ecosystems.

But they can only be successful over the long term if all those involved derive real benefit from the collaboration. Find out here how we can achieve this together:

Partner strategy, partner identification and evaluation

No results without a clear goal: The goals you want to achieve with your partners must be linked to your corporate goals or strategy.

Once the strategy fit is ensured, the optimal partner management approach can be derived or optimized.

Once the structure is in place, the right partners can be identified and a common benefit can be worked out.

An Ideal Partner Profile (IPP) helps to find the right partners and to evaluate existing ones.

Depending on your business model, these can be suppliers, sellers, affiliates, influencers, solution providers or service providers.

Partner onboarding, enabling, and collaborative work.

Once you have identified existing or new potential partners, you can start a joint discussion. Only when you openly discuss your goals, expectations, concrete ideas and develop individual use cases can real added value be created on a lasting basis. If you think you can save time here, you'll end up back at the logo collection without any real benefit.

Once a common (business) case can be found, it's time to get down to the details.

How do you want to communicate? What are the roles, rules and responsibilities? Is there a set onboarding process, or do you want to keep the process more individual? What does operational collaboration look like? What functionalities and tools do you need? What data needs to be exchanged / connected and how?

Once the setup is in place, the operational collaboration can start. It is important here to find a mode in which all participants help each other and in which problems can be addressed as early as possible.

Joint market entry, marketing and partner engagement

Even before the joint offering is ready for launch, the marketing roadmap should be in place. Do you want to start with a soft launch (in a small segment) or go out with a big bang? A prior test with real customers in focus groups, for example, should be mandatory in order to be able to make adjustments.

It is also important that you agree on the channels you want to use. At which touchpoints do you want to interact with (end) customers along their customer journey and how? Do you want to officially announce your partnership? If so, where and how?

Once everything is up and running and the first teething problems have been solved, it is important not to lose sight of your (new) partners. Regular communication with clear contact persons and communication channels keeps the bond alive and is the basis for continuous improvement.

Success measurement and optimization

If you want to achieve lasting success with your partner network / ecosystem, you have to measure it. Because what you can't measure, you can't improve.

You should therefore define a few important key performance indicators (KPIs) together with your partners and discuss them regularly in order to be able to derive improvement measures quickly if necessary.

In addition, an open feedback and error culture as well as regular retrospectives help us to become better together. Questions such as "What are the obstacles?", "What adjustments should be made?", "What is hindering our joint growth?", but also "Do we have the right partners for all relevant areas?" help.

Want an example?

The Field-Service Management system

Symbolbild Field-Service Management System

We developed a web app for a company specializing in outdoor advertising. It supports both the internal service provider management and the technicians in efficient order processing (including installation of advertising screens at the point of sale, etc.).

Our services in the project

💬 Consulting

workshops, requirements and process definition, architecture

💻 Programming

Programming of the management platform based on Java & Wicket

⛓️ Integration

Interface connection to various external third-party systems

Initial situation

Until now, the customer could only place their assembly orders with service providers by applying a high level of manual effort. The documentation was done with MS SharePoint.

Objective

Digital documentation of order processing
Automation of billing and release processes

Branch

Digital signage, electronics, consumer goods (FMCG)

Duration

9 months

Go Live

Fall 2017

Team

Project Manager, Frontend Dev, Backend Dev, System Admin

More about the project

Customers and Partners

Why wunschlösung?

Our Code Generators

With this software, which writes software, we create an individualized and highly resilient framework for your platform. And we do it very fast.

We can then invest the time saved to make your project something special—something that you and your customers will really enjoy using.

Consultation with a sparring partner

Symbolbild Beratung durch euren Sparringspartner

We share our expertise, think for ourselves and challenge your ideas instead of programming blindly.

This leads to a better user experience for you and your customers.

It's also more economical, because we avoid problems before they arise.

Our specialized team

Our team of experts has many years of experience in the areas of process optimization & design, frontend & backend development, user experience design and server administration.

Based on a lot of project experience, we guarantee an efficient development process that is tailored to you.

Joint focus on the essentials

Symbolbild Der gemeinsame Fokus aufs Wesentliche

We don't fiddle.

We don't customize anything to death, but build high quality solutions.

They scale with your requirements and actively support changing customer needs.

Solving the tough cases is our daily business.

What technology is behind it?

To grow with your business model, your platform must be robust and scalable without losing individuality.
We achieve this efficiently and precisely through the combination of proprietary code generators, Gen-AI, and ready-to-use modules.

Java-based backends form the backbone, modern frontends with Angular or React provide speed and a seamless user experience.

Angular

Modern framework for robust web apps

Java

Programming language for robust online backends

MongoDb

Flexible NoSQL database

Elasticsearch

Search server for fast and intelligent search

Docker

Container-System for hosting applications

AWS

Cloud hosting by Amazon

Want more insight?

We give you a brief overview of our in-house code generators. Simon explains in the video how they help us to make your software dreams come true.

Symbolbild für Laden externen Inhaltes (Video zu Codegeneratoren=

learn more

Your free platform consultation

Two people collaborate at a whiteboard, discussing and writing notes and diagrams with markers.

Get to know us. Without any obligations.

We are experts in digital business models with a deep technical understanding and competence and look forward to supporting you in digitization and innovation topics. Make an appointment now for your consultation. Free, but definitely not for nothing.

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