Distribution of advertising materials via internal ordering processes with dynamic budgeting.
For a customer in the FMCG industry with numerous ordering processes for employees and customers, we built a modular store platform on which new ordering processes can easily be created at runtime.
The special feature lies in flexible rules for budgets, visibilities and quotas in order to control exactly which customer groups can receive which articles.
The backend modules are implemented as microservices and can be exchanged and recombined.
The customer regularly requires new internal and external ordering processes, especially for materials for marketing and sales purposes. It must be centrally controlled which customer groups have access to which materials.
- Quick set-up of new stores
- Easy and modern interaction for end users
- Centralized control of visibility, budgets and quotas
- Extensibility and recombinability of functions
Consumer Goods (FMCG)
12 months to go-live, ongoing
Project Manager, UX Design, Frontend Dev, Backend Dev, System Admin
How we helped
Modeling, software and system architecture
Creation of the backend and management interfaces
Establishment of a scalable hosting concept with integration of multiple partners
Look & Feel
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What makes it special
Sophisticated back office
Lots of filtering options, tables with selectable columns, Excel exports, dynamic menus and breadcrumbs navigation make working with large amounts of data in the back office easy.
Control and distribution
Articles can be allocated to customers and employees, budget limits can be set, and visibility rules can be defined. This gives everyone access to exactly the articles and services that are intended for them.
The platform is implemented as a family of modules that can be recombined and exchanged for new services. This means that new processes can also be implemented that no one had initially thought of.
Reporting & Export Capabilities
Data for operational and strategic reporting is collected by the platform and made available with connectors for Power BI and as Excel reports.
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